Wow. We still can’t believe how far we’ve got. From the travails of releasing Camera Plus into the App Store to being a perennial favorite, five years have whizzed past! Today, we’d like to make a toast to this incredible journey spanning half a decade. This is the one and only Camera Plus in all its glory.
What’s in a name?
The App Store is a bazaar that never stops buzzing. With developers from all over clamoring their wares, getting noticed becomes a task. You either have a killer app or you don’t; rehashing popular apps and peddling them with the slightest of modifications doesn’t take you anywhere. We wanted a name that stood for delivering something more than what the default camera was capable of. Hence the word ‘Plus’ came into the picture as it communicates the endless capture possibilities to users. Camera Plus was the first camera app to release with the name and thereabouts. Everything else that came later remain just that – fashionably ‘a little too’ late. Today, there are several namesakes out there trumpeting their name including ‘Camera+’ and several others. We’re just flattered with this and couldn’t be any happier. After all, imitation is the best form of flattery, right?
The roller coaster ride
When Camera Plus released in October 2009, it was lapped up in a period when smartphone photography was just gaining traction. Camera Plus was the first camera app to conform to Apple’s App review standards by utilizing the given APIs. It also introduced a Digital Zoom and Soft-Flash on the iPhone 3G and 3GS. Later, Camera Plus popularized video recording with the Zoom feature, absent on the iPhone 3G at the time. Pretty cool, isn’t it? To think of the state of smartphone photography back then compared to the intense scrutiny placed on cameras today! We engaged in finding newer ways of expanding the scope of the camera and while downloads were hitting the roof back then. We certainly knew our sole aim of offering something unique and truly spectacular was coming true.
The unwavering motto
Camera Plus has its USP rooted in the fact that photography needn’t be all work and no play. “We wanted to offer users an experience to remember; simplifying the concept of mobile photography and not just cramming feature upon feature in the hope that people will lap it up. That’s why you see pro-capture controls like exposure control (Lumy) and focus modes presented in a format users will instantly adapt to,” said Dhruvika Cornelius, who worked on polishing and delivering on the fabulous User Experience.
Today, Camera Plus is still at the forefront of innovation with features like ‘AirSnap’ grabbing the headlines. With 27.5 million downloads and counting, Camera Plus is in the game to innovate until there’s no tomorrow! The concept of remote photography is now in the hands of everyone with an experience unlike any other. Camera Plus was also one of the select few camera apps around the world to feature along with the official public release of iOS 8! Be prepared to see much more of it in the coming months with loads of enhancements and truly innovative features in the pipeline. Exciting times ahead, indeed!
Read our blog to know the entire journey!
To commemorate the five-year anniversary we’ve decided to offer a 50% discount for a limited time. Get it while it lasts and see how beautiful an experience the original Camera Plus provides. You can also reach us on Facebook, Twitter, Linkedin and Google+.