Another one bites the dust
MacUser, one of the earliest Apple-focussed magazines, put out its last ever issue in February 2015 in what seems to be an increasingly growing trend of print publications shutting shop. Even the mighty-popular Macworld announced that it would be closing down its magazine division last year, a day after Apple held its iPhone 6 event. The two alone have over 60 years of Apple-related reporting experience between them. The Internet is here to stay and a lot of things as we know them are about to change forever.
First published in 1985 in the UK, MacUser was the first to use the famous “mouse” ratings system, which was later adopted by Macworld in the U.S. The magazine was highly rated by its readers for its design, which was always considered to be way ahead of its time. Also, poignantly or not, the last ever issue contained a review of Boom 2 and we couldn’t be any prouder of being a part of the grand finale. We went out of our way to secure the final copy of MacUser (see the picture above), but tried hard and failed to get the last issue of Macworld. Such is the fickle nature of the print industry
The sad truth is that there is a shift in fundamentals across everything that exists; the common unifying theme here being the Internet. We’ve got TV’s slowly giving way to online subscriptions, photos being re-lived and shared through the Internet and not photo albums, good ol’ books giving way to their online cousins and even people finding their significant others on the Interwebs.
All this can be attributed to the dynamics of the changing habits of people, with everyone looking online for their daily fix of information. You’ve got blogs and other official channels of media houses online that offer everything for free (supported by ads of course!) The very fact that all of these are merely a tap away is something that has everyone hooked. Whereas print magazines required subscriptions, the online world offers everything and more, with newsletters even delivering your daily digest straight to your mailbox. This sort of convenience cannot be overlooked in the context of today’s fast-paced world.
Now instead of getting teary-eyed and nostalgic about how things were in the good old days, we can instead focus on the future and be full of hope. Yes, the next 10-20 years may see the demise of paper completely and the print industry will be just another whisper. Yes, magazines like MacUser and Macworld will only be cherished memories like a million other entities. But let us not forget that the birth of the printing press and the subsequent propagation of information was responsible of some of the biggest leaps in mankind. We’re here today because of the wonderful past and long shall it continue to lay the foundation for the future. RIP MacUser and Macworld Magazine
“Study the past if you would define the future.”